Down the Ballot

Saturday, May 1, 2010

EBAY FIND #4 Unander Cards



A recent find from Oregon's political past are these postcard sized handouts with photos of Oregon State Treasurer Sig Unander and his wife Vivian. These were produced for the 1962 U.S. Senate race against Democratic Senator Wayne Morse.

Unander had twice been elected State Treasurer of Oregon in 1952 and 1956. He was a Lt. Colonel in World War II and participated in the D-Day invasion. In 1962 he fended off five other Republicans, including Congressman Dr. Edwin Durno. He beat out the other candidates by taking just 50% of the vote, Durno came in second taking 34%.

The Fall election featured Cuba as one of the main campaign issues. Unander would attempt to label Morse an appeaser of the communists in Cuba. Unander, the Republican, touted his support of President Kennedy on the Cuban crisis. Morse on the other hand spent a lot of his time talking about all the public works projects he had sent to Oregon. Time magazine did an interesting story leading up to the general election on the differences between the two men. Oregon: The Hare &. the Tortoise. At the end of the campaign Morse beat Unander 54%-45%. Unander would not be the man to beat Morse, that would be left to Bob Packwood six years later.

I have yet to encounter much from the 1962 campaign from either candidate. I was actually quite amazed to find these on ebay. I took them home for a dollar. Some person in Eugene is selling a bumper sticker, but is probably a little out there on the price. Every now and then someone gives me this button which actually looks pretty neat. I'd love to know why Unander selected the slogan "Get Action for Oregon!" The campaign must have attempted to paint Wayne Morse as a man of inaction, which the voters clearly did not agree with. On a style note his glasses are pretty cool.

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